Flyer specials on sockeye abound – but where are they from? Not BC! Not Alaska! Not anywhere recognized as sustainable. Here’s an example: on the front page of today’s Buy-Low flyer is photo of some lovely bright sockeye salmon. The photo is cleverly placed right under the “BC Day” Headline and provincial flag to make it seem local. Everything else on the front page contains an official logo of some kind such as the “buyBC” logo or the “Canadian Beef” logo. But the fish has nothing to identify where it is from. No MSC certification, no “buyBC” logo, certainly not Oceanwise. Our BC sockeye returns are strong so far this year, why are we shipping salmon from…? FWIW my guess is Siberia!
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